经典案例


                          【规划范围】

                          南至京沈高速,北临角山景区。

                          总规划面积:约323公顷

                          Planning area: About 323 hectares. Close to Cape Mount in Beijng in the south, it is also not far from Beijing Shenyang Expressway.


                          项目简介:

                          以山海关长城文化为支撑,以周边山水田园资源为依托;

                          通过挖掘山海关文化价值、提升山海关品牌价值、释放山海关商业价值;

                          打造集文化体验、会议论坛、休闲度假、教育研学、企业庄园、康体养生等多种功能于一体;

                          融合休闲农业、特色美食、主题住宿、精品购物、休闲娱乐、剧场演艺等多种业态的;


                          Introduction:

                          Based on the Great Wall culture in Shanhai Pass and nearby beautiful landscape;

                          Improve culture, brand and commercial value of Shanhai Pass;

                          Build a resort town integrating cultural experience, conferences and forums, themed accommodation, shopping, leisure and theater performances.


                          泛旅游产业聚集特色小镇和美丽乡村田园综合体

                          a characteristic town where tourist industries cluster, a beautiful countryside and a pastoral complex


                          1、定位升级

                          对标国家标准,打造国家特色小镇和田园综合体,打造体验品味式的度假区

                          2、品牌升级

                          山海关长城:纯粹的文化旅游品牌——综合型文化度假大IP

                          泛娱乐时代下,借助会展、文学、影视、国学、养老等媒介,实现IP内容产业化

                          3、产业升级

                          文化+ 、旅游+、健康+、农业+的全产业发展大格局

                          由单一门票经济向综合盈利模式的转变,

                          由简单规模增长向全产业质量效益提升的转变


                          1.Orientation Upgrading

                          Following the national standard, we want to build a national characteristic town and pastoral complex, which is a experience-oriented resort.

                          2. Brand Upgrading

                          Shanghai Pass of the Great Wall: pure cultural tourism brand - comprehensive cultural resort

                          3. Industrial Upgrading

                          A industrial pattern of culture, tourism, health and agriculture plus.

                          From singular ticket sales to integrated profit model,

                          From simple scale growth to industry-wide quality and benefit increase.


                           

                           

                           

                           

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